How to stand out with local SEO solutions

Does your competition rank higher than you in Google search results? For something like the name of your business? Terms describing your products or services? Do you realize the top of the page gets almost every click? Honestly, if you’re not at the top of the page, you’re invisible to people ready to buy.  









We can tell you what your competition is doing. We can get you ranked higher for terms that mean the most to your business. Unless of course, we’re working for your competitor. Then you’re screwed.


You Can't Take Shortcuts

In local search optimization, short cuts can be the death of a long term SEO strategy. Sure, you might get some quick results, but eventually, you will get caught. Shortcuts have shown results in the past, but Google eventually catches on… and worse your entire site and investment can fall down the black hole of Google jail, from which there is no return. Google is determined to snuff out these techniques, and when you inevitably get caught it means starting over from ground zero.


How You Say It Matters

There's no shortcut to a solid strategy. It's all about understanding your customer behavior and figuring out what they are searching for that drives business to your doorstep. Many think traffic drives business. But if you are in the business of selling "buggy whips" there is a big difference between "DIY buggy whips" and "buggy whips for sale near me." One of these searchers has very little interest in purchasing "buggy whips" while the other is actively searching for somewhere to buy. That's where a well thought out strategy comes in. Understanding your customer's behavior and choosing the right words can be the difference in the success of your strategy.

The Ever-Changing Animal

Google sure doesn't like to make it easy on websites. They are constantly optimizing and manipulating the way they rank websites. How they determine that year to year, month to month, and even day to day changes. You have to stay up with it. Own it. Live it. That's where we come in. Understanding Google is what we do. And with constant optimization, content creation, link-building, testing, and research we steadily and consistently attract more visitors and business to your site.



Back to our example. You may own the buggy whip market. Or at least believe you do. But if Google doesn't rank your site for "buggy whips," you'll miss out on a huge piece of the pie. On average and over time, organic clicks are the highest-converting. They spend more time on your site. And spend more money. However, you want to measure it, local SEO delivers your best customers straight to your doorstep.

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!