You Can't Take Shortcuts

In local search optimization, short cuts can be the death of a long term SEO strategy. Sure, you might get some quick results, but eventually, you will get caught. Shortcuts have shown results in the past, but Google eventually catches on… and worse your entire site and investment can fall down the black hole of Google jail, from which there is no return. Google is determined to snuff out these techniques, and when you inevitably get caught it means starting over from ground zero.

How You Say It Matters

There's no shortcut to a solid strategy. It's all about understanding your customer behavior and figuring out what they are searching for that drives business to your doorstep. Many think traffic drives business. But if you are in the business of selling "buggy whips" there is a big difference between "DIY buggy whips" and "buggy whips for sale near me." One of these searchers has very little interest in purchasing "buggy whips" while the other is actively searching for somewhere to buy. That's where a well thought out strategy comes in. Understanding your customer's behavior and choosing the right words can be the difference in the success of your strategy.

The Ever-Changing Animal

Google sure doesn't like to make it easy on websites. They are constantly optimizing and manipulating the way they rank websites. How they determine that year to year, month to month, and even day to day changes. You have to stay up with it. Own it. Live it. That's where we come in. Understanding Google is what we do. And with constant optimization, content creation, link-building, testing, and research we steadily and consistently attract more visitors and business to your site.

YOUR BEST LEADS

Back to our example. You may own the buggy whip market. Or at least believe you do. But if Google doesn't rank your site for "buggy whips," you'll miss out on a huge piece of the pie. On average and over time, organic clicks are the highest-converting. They spend more time on your site. And spend more money. However, you want to measure it, local SEO delivers your best customers straight to your doorstep.