Providing Web Design & Development in Seattle for 10+ years
Learn How data informs UX and web design
"Measure twice, cut once," there's a big reason that's one of our core philosophies. That's why do the due diligence to ensure your website achieves your objectives and addressing your clients needs. This is where good websites become great websites. You see, the goal of UX is to create an intuitive experience that resonates with customers. And data informs our decisions. But ultimately, it’s humans designing for humans. We've been doing web design in Seattle for 10+ years for companies big and small.
WHY DESIGN A WEBSITE IF IT DOESN'T DRIVE BUSINESS?
BONSAI MARKETING SYSTEM
A custom-built website or app is the centerpiece of your marketing and advertising campaigns. Because it can tell you exactly which campaigns are working. Let us show you how. Or you can keep guessing at it. Totally your call.
Fully integrated websites
It was a big job. A complicated job. A national brand asking for a fully integrated plan. A new website. A new digital marketing strategy. We called everyone into the office that day. And six months later, our client was repositioned as the industry leader.
We always start by harvesting data from analytics tools and other proprietary processes. To gain a clearer picture of the challenges and opportunities we see for your business. We don’t plan on meeting our goals. We plan on exceeding them. That’s why we put such an emphasis on data collection at the start of any web development project.
Persona-building and user flow analysis are two great examples of our data-driven philosophy. When defining your personas, we validate our thinking using analytics and CRM systems. Next, we layer on social and behavioral data. By the time we’re done, we know more about our personas than Google and Amazon know about your shopping habits.
First, we evaluate the content on your website, through the eyes of the personas we’ve developed. Then we only keep the white meat. The stuff that’s really making an impact. Only the best content moves to the new website. And then if we’re creating anything new… well, we’re all really busy these days. So we’re concise. To the point. No fluff. All white meat.
ANTICIPATE AND ITERATE
Just as you would if you were planning an event or party, we anticipate our guests' needs. Then collect data, testing different user flows and messages to see whether our assumptions were correct. We make changes based on the feedback. And then start the whole process again. It’s repetitive. But it leads to incremental improvements that make all the difference.