How data informs UX and web design

During our initial discovery phase, we listen for important data points. Then we research. More data points. This is where good websites become great websites. Because all this data helps us map a clear strategy through the website that will meet each persona’s objective. You see, the goal of UX is to create an intuitive experience that resonates with customers. And data informs our decisions. But ultimately, it’s humans designing for humans.

BONSAI MARKETING SYSTEM

  • MEASUREMENT

  • ANAYLTICS

  • REPORTING

  • ACCOUNTABILITY

A custom-built website or app is the centerpiece of your marketing and advertising campaigns. Because it can tell you exactly which campaigns are working. Let us show you how. Or you can keep guessing at it. Totally your call.  

Fully integrated websites

It was a big job. A complicated job. A national brand asking for a fully integrated plan. A new website. A new digital marketing strategy. We called everyone into the office that day. And six months later, our client was repositioned as the industry leader.

Read the Cascade case study

 

 

Bonsai Cascade Laptop Phone
  • +20%

    AVG. Session Duration
  • -5%

    bounce Rate
  • +20%

    Organic Traffic Increase

View Case Studies

FAST FACTS ABOUT WEB DEVELOPMENT

RESEARCH

We always start by harvesting data from analytics tools and other proprietary processes. To gain a clearer picture of the challenges and opportunities we see for your business. We don’t plan on meeting our goals. We plan on exceeding them. That’s why we put such an emphasis on data collection at the start of any web development project.

 

PERSONAS

Persona-building and user flow analysis are two great examples of our data-driven philosophy. When defining your personas, we validate our thinking using analytics and CRM systems. Next, we layer on social and behavioral data. By the time we’re done, we know more about our personas than Google and Amazon know about your shopping habits.

CONTENT STRATEGY

First, we evaluate the content on your website, through the eyes of the personas we’ve developed. Then we only keep the white meat. The stuff that’s really making an impact. Only the best content moves to the new website. And then if we’re creating anything new… well, we’re all really busy these days. So we’re concise. To the point. No fluff. All white meat.

 

ANTICIPATE AND ITERATE

Just as you would if you were planning an event or party, we anticipate our guests' needs. Then collect data, testing different user flows and messages to see whether our assumptions were correct. We make changes based on the feedback. And then start the whole process again. It’s repetitive. But it leads to incremental improvements that make all the difference.

IMPROVE YOUR ONLINE PRESENCE

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!

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