The unique challenges of enterprise SEO

You might have several different websites. Built on different platforms. Controlled in different countries. In different languages. With different cultures. Reporting to different stakeholders. We get it. The idea of supercharging your SEO might seem daunting. But relax. We’ve been swimming these waters since there’s been SEO.

BONSAI: THE SEO AGENCY

  • STRATEGIC

  • PROVEN

  • DATA-DRIVEN

  • EXPERIENCED

 

 

Enterprise SEO projects have a lot of moving parts. So the cornerstones of effective campaigns are planning, documentation and clear communication. Plus, lots of coffee, cupcakes and ice-cold beers after work. Yeah, after work. Let’s go with that.

FAST FACTS ABOUT ENTERPRISE SEO

NO SHORCUTS

In search engine optimization, there are no shortcuts. Shysters who offer a handful of fairy dust like overnight results always get caught. There have been shortcuts in the past. But black hat techniques eventually backfire. The search engines are patrolling 24/7. Sniffing out their schemes. Get caught and you’ll be forced to start all over again from zero.

 

YOUR WORDS MATTER

You gotta have a smart strategy. Somewhere at the nexus of keywords you can afford and the search behavior of your ideal customer. For example, if you sell buggy whips, your competition might be overpaying to rank for the phrase “buggy whip.” While the phrase “best wooden buggy whips” drives 10 times more leads that convert into sales. Choosing the right words matters.

IT NEVER STOPS CHANGING

Search engines are constantly being updated. And when they change, it changes the way websites are ranked. That’s nothing you personally want to stay on top of. You got your own list of priorities. That’s what an enterprise SEO company like Bonsai does. And with constant monitoring, optimization, content creation and link-building, we steadily and consistently attract more and more people to your website.  

 

YOUR BEST LEADS

So you might be the best darn buggy whip manufacturer in the world. But if Google doesn’t rank your site for buggy whips, you’ll never be found through organic search results. On average, organic clicks are the highest-converting. They spend more money. They spend more time on your site. However, you measure it. SEO delivers your best customers.

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!

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