NO SHORCUTS

In search engine optimization, there are no shortcuts. Shysters who offer a handful of fairy dust like overnight results always get caught. There have been shortcuts in the past. But black hat techniques eventually backfire. The search engines are patrolling 24/7. Sniffing out their schemes. Get caught and you’ll be forced to start all over again from zero.

YOUR WORDS MATTER

You gotta have a smart strategy. Somewhere at the nexus of keywords you can afford and the search behavior of your ideal customer. For example, if you sell buggy whips, your competition might be overpaying to rank for the phrase “buggy whip.” While the phrase “best wooden buggy whips” drives 10 times more leads that convert into sales. Choosing the right words matters.

IT NEVER STOPS CHANGING

Search engines are constantly being updated. And when they change, it changes the way websites are ranked. That’s nothing you personally want to stay on top of. You got your own list of priorities. That’s what an enterprise SEO company like Bonsai does. And with constant monitoring, optimization, content creation and link-building, we steadily and consistently attract more and more people to your website.  

YOUR BEST LEADS

So you might be the best darn buggy whip manufacturer in the world. But if Google doesn’t rank your site for buggy whips, you’ll never be found through organic search results. On average, organic clicks are the highest-converting. They spend more money. They spend more time on your site. However, you measure it. SEO delivers your best customers.