The playbook for national SEO
You’re a national brand. You have locations scattered across the country. And you need to rank for specific keywords in different parts of the country. You’re preaching from the gospel of Bonsai. Most locations need to rank for a few overlapping terms. But explosive growth comes from diagnosing local search terms for specific locations. And then building authority. Think of it this way. It’s a local SEO job at scale.
BONSAI: THE NATIONAL SEO AGENCY
STRATEGIC
PROVEN
DATA-DRIVEN
EXPERIENCED
You could attempt this on your own or with an internal team. You could bang your head against the wall and quietly sob. It all depends on your threshold for pain.
FAST FACTS ABOUT NATIONAL SEO
NO SHORTCUTS
In SEO campaign management, there are no shortcuts. Shysters who offer a handful of fairy dust like overnight results always get caught. There have been shortcuts in the past. But blackhat techniques eventually backfire. The search engines are patrolling 24/7. Sniffing out their schemes. Get caught and you’ll be forced to start all over again from zero.
YOUR WORDS MATTER
You gotta have a smart strategy. Somewhere at the nexus of keywords you can afford and the search behavior of your ideal customer. For example, if you sell buggy whips, your competition might be overpaying to rank for the phrase “buggy whip.” While the phrase “best wooden buggy whips” drives 10 times more leads that convert into sales. Choosing the right words matters.
IT NEVER STOPS CHANGING
Search engines are constantly being updated. And when they change, it changes the way websites are ranked. That’s nothing you personally want to stay on top of. You got your own list of priorities. That’s what we do. And with constant monitoring, optimization, content creation and link-building we steadily and consistently attract more and more people to your website.
YOUR BEST LEAD
So you might be the best darn buggy whip manufacturer in the world. But if Google doesn’t rank your site for buggy whips, you’ll never be found through organic search results. On average, organic clicks are the highest-converting. They spend more money. They spend more time on your site. However you measure it. SEO delivers your best customers.
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