The playbook for national SEO

You’re a national brand. You have locations scattered across the country. And you need to rank for specific keywords in different parts of the country. You’re preaching from the gospel of Bonsai. Most locations need to rank for a few overlapping terms. But explosive growth comes from diagnosing local search terms for specific locations. And then building authority. Think of it this way. It’s a local SEO job at scale.

BONSAI: THE SEO AGENCY

  • STRATEGIC

  • PROVEN

  • DATA-DRIVEN

  • EXPERIENCED

 

 

 

 

You could attempt this on your own or with an internal team. You could bang your head against the wall and quietly sob. It all depends on your threshold for pain.

FAST FACTS ABOUT NATIONAL SEO

NO SHORTCUTS

In SEO campaign management, there are no shortcuts. Shysters who offer a handful of fairy dust like overnight results always get caught. There have been shortcuts in the past. But blackhat techniques eventually backfire. The search engines are patrolling 24/7. Sniffing out their schemes. Get caught and you’ll be forced to start all over again from zero.

 

YOUR WORDS MATTER

You gotta have a smart strategy. Somewhere at the nexus of keywords you can afford and the search behavior of your ideal customer. For example, if you sell buggy whips, your competition might be overpaying to rank for the phrase “buggy whip.” While the phrase “best wooden buggy whips” drives 10 times more leads that convert into sales. Choosing the right words matters.

IT NEVER STOPS CHANGING

Search engines are constantly being updated. And when they change, it changes the way websites are ranked. That’s nothing you personally want to stay on top of. You got your own list of priorities. That’s what we do. And with constant monitoring, optimization, content creation and link-building we steadily and consistently attract more and more people to your website.

 

YOUR BEST LEAD

So you might be the best darn buggy whip manufacturer in the world. But if Google doesn’t rank your site for buggy whips, you’ll never be found through organic search results. On average, organic clicks are the highest-converting. They spend more money. They spend more time on your site. However you measure it. SEO delivers your best customers.  

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!

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