“We’ve never seen CPL reductions like this before—down 86.9% on Google Ads! Bonsai really delivered."
CARRIE WAIBLE, MARKETING CONSULTANT, REGULATOR MARINE
How we optimized digital presence to drive leads
The Overview
We teamed up with Regulator Marine to deliver a full-scale digital transformation using Bonsai’s OEM Demand System. This wasn't just about modernizing their website—it was about driving more leads and lowering CPL. By combining a modern digital experience with a smart growth marketing strategy, we boosted engagement, increased organic traffic, and helped them capture high-intent leads—efficiently and effectively.
Service Areas:
Web Design & Development
Reeling in results with a new website
The Story: Regulator Marine needed a website that could better engage their audience, provide fresh content, and enhance mobile performance—all while creating a standout brand experience that drives business. Their main goals? Modernize the boat builder tool, generate quality leads, and build a dynamic content hub that keeps users coming back.
Our Solution: We made the customer experience our top priority. We built a dynamic content hub with educational resources seamlessly integrated with social media and email marketing and implemented a funnel-based UI/UX to better educate visitors. The boat builder got a major upgrade for a more interactive experience, along with dealer portal integration, and the entire front-end was revamped while upgrading to Umbraco 12 for easier content control.
The Results:
- +90% mobile page speed
- +19.7% organic traffic
- +18.8% leads YOY
Product Configurator
Enhancing an existing boat builder
The Story: As part of the website redesign, we elevated Regulator Marine's existing boat builder by aligning it with the new branding and adding key improvements that significantly enhanced both the user experience and functionality.
Our Solution: We made the UI more intuitive, making it easier to navigate and interact with. A new slide-out menu allows users to download their build, switch between models, and easily access key CTAs to other parts of the site. On the back end, we simplified how dependencies are managed, making additions, exclusions, and visual updates faster and easier to handle.
The Results:
- Results coming soon!
SEO
Laying the foundation for SEO success
The Story: Regulator Marine knew that standing out online required a strong SEO foundation. They needed a solid strategy to lay the groundwork for long-term success.
Our Solution: We kicked things off with keyword research and technical audits to pinpoint the most valuable opportunities. From there, we restructured key landing pages, optimized site architecture, and built targeted content. The result? Improved rankings, better engagement, and increased conversions.
The Results:
- +19.7% organic traffic
- +21.05% engaged sessions
- +20 keywords in the top 100 rankings
Digital Advertising
Driving high-intent leads with smarter ads
The Story: Regulator Marine wanted to shake up their digital advertising, aiming to improve both the quality and quantity of leads.
Our Solution: We developed a unified ad strategy that modernized Regulator's approach. We focused on testing and scaling ads across the entire funnel, running customer journey campaigns that attracted high-value traffic and implementing dynamic retargeting to nurture those leads. By optimizing creative through rapid A/B testing, we helped reduce costs and boost engagement.
The Results:
- -15.8% Google Ads CPL
- -86.9% non-branded Google Ads CPL
- -55% display ads CPL
- -89% Facebook Ads CPL
The numbers speak
for themselves.
Regulator Marine results 1 month after website launch.
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+19.7%
ORGANIC TRAFFIC
-
+18.8%
LEADS (YOY)
-
-61.7%
COST PER LEAD (AVG)
