Industry

Nonprofit

  • Donations

    +118%

  • Average Donation Amount

    +45%

  • Revenue

    +215%

How we transformed a website that transforms lives

The Challenge

 

An inspiring story untold

Union Gospel Mission provides 24/7 support and recovery services for homeless men, women and children throughout King County. But they needed to tell their story better on the website. They needed to inspire people. Connect in a deeper, more meaningful way. So more people would get involved. So more people would donate.

 

 

Our Approach

 

More than a place to stay

We rolled up our sleeves and went to work with Union Gospel Mission’s team. We learned the people who turn to Union Gospel Mission come with unique challenges. So their solutions goes well beyond providing a home or meal. Homelessness is complicated. And getting someone back on their feet requires a specialized support team. A 360-degree approach to rehabilitation. A deeper understanding of that person’s story.

Inspired, we studied the unique stories of visitors on the website. What’s called “customer journey maps.” Visitors take different paths through a website. So after we mapped the most common paths, we went to work making it a frictionless experience. Clear navigation. Intuitive design. And strategically placed calls to action.

Some visitors were looking for help. Some visitors were looking to volunteer or donate. Each used the website in different ways. Each deserve a warm welcome. And guiding hand to nudge them through the inspiring story of Union Gospel Mission.

Bonsai Ugm Phone
Our Solution

 

An emotional experience

The website we designed and built immerses visitors in the tireless work of Union Gospel Mission. And features life-changing stories from survivors. Using images of real people, videos of real people and real stories, we created an emotional connection visitors not only see, but feel.

We asked visitors to donate or volunteer at strategic points throughout the website. And designed an interactive graphic showcasing the full breadth of Union Gospel Mission’s support services. Every path through the website was crafted to deliver the optimum experience for each individual visitor.

Through smart and effective storytelling, Union Gospel Mission saw a significant increase in donations and revenue. Enabling them to help more people in our community.

The numbers speak
for themselves.

UMG’s results within 1 year after our website redesign.

  • +118%

    DonationS
  • +45%

    Average donation amount
  • +215%

    Revenue

Bonsai built a website that met all of our needs and even anticipated future needs.

ALEX HENNING, DIGITAL MARKETING MANAGER, UNION GOSPEL MISSION

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!

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