The Challenge

 

An inspiring story untold

Union Gospel Mission provides 24/7 support and recovery services for homeless men, women and children throughout King County. But they needed to tell their story better on the website. They needed to inspire people. Connect in a deeper, more meaningful way. So more people would get involved. So more people would donate.

 

 

Our Approach

 

More than a place to stay

We rolled up our sleeves and went to work with Union Gospel Mission’s team. We learned the people who turn to Union Gospel Mission come with unique challenges. So their solutions goes well beyond providing a home or meal. Homelessness is complicated. And getting someone back on their feet requires a specialized support team. A 360-degree approach to rehabilitation. A deeper understanding of that person’s story.

Inspired, we studied the unique stories of visitors on the website. What’s called “customer journey maps.” Visitors take different paths through a website. So after we mapped the most common paths, we went to work making it a frictionless experience. Clear navigation. Intuitive design. And strategically placed calls to action.

Some visitors were looking for help. Some visitors were looking to volunteer or donate. Each used the website in different ways. Each deserve a warm welcome. And guiding hand to nudge them through the inspiring story of Union Gospel Mission.