Real Estate

  • Lighthouse Score


  • Performance Grade


  • Load Time


Bringing new life to an iconic Seattle landmark

The Challenge


Thriving in a competitive landscape

The Melbourne came to Bonsai with a concern: Competing with state-of-the-art commercial buildings in a competitive market.

The ability to be easily found online in a competitive market was a key component to their business strategy. Unfortunately, their existing website was outdated and not ranking on 1st page search results. In order to drive online awareness, they required a website that is built with SEO best practices, provides a great user experience (UX), highlights surrounding city amenities, and drives leads.


Our Approach


Elevating The Melbourne

Recreating the Melbourne's brand and web design strategy was a collaborative effort. We focused on its prime location at the center of Downtown Seattle. The perfect location for public transportation, shopping, entertainment, and cultural venues. The shapes of downtown streets, seemingly converging at this central point, provided our creative inspiration.

The Bonsai team conducted comprehensive research on competition, target personas, and the local area to inform our web design strategy. Our website showcases The Melbourne as "The Hub" of all things Seattle, encompassing retail, transportation, culture, and entertainment. We emphasized the building's abundant natural light and unique character, integrating numerous interactive elements for enhanced engagement.

The result is a high-performance website that allows prospective customers to easily recognize the value and benefits of The Melbourne. Clear call-to-action (CTA) buttons facilitate inquiries, driving leads and open up new opportunities for The Melbourne.

Melbourne Phone
Our Solution





The numbers speak
for themselves.

The Melbourne results 1 month after website launch.

  • -61%

    Page Load time
  • -85%

  • 100/100


Related Case Studies

See how we can help you

Your current browser is missing features this website requires to display correctly. Please upgrade your browser for the best experience.


Download the agency vetting checklist

Get our expert Agency Vetting Checklist instantly—just enter your info below!

Download the website redesign checklist

Get our expert Website Redesign Checklist instantly—just enter your info below!

Order your FREE Website Audit

Recieve an in-depth audit and analysis of your websites performance within 2 business days —just enter your info below!

Get your Estimate in 24-hours

Schedule a 30-minute meeting with one of our Umbraco Experts - just enter your info below!

Let's Chat!

Want to chat? We love chatting about Umbraco and all things interweb related. Schedule a 30-minute meeting with one of our Umbraco Experts - just enter your info below!