“I'd recommend this campaign type to any company that wants to create excitement - and new customers - in the online space.”
BRANDON PETERSON, VP OF MARKETING, TACO TIME
Quick Service Restaurant
Taco Time Northwest’s 50th anniversary was rapidly approaching. They asked Bonsai to come up with a special way to celebrate.
We said: “Crispy chicken tacos!” They said: “How about a noticeable lift in traffic and sales across our 70 restaurants in Washington?”
We said: “No problemo!”
It was a familiar story. Taco Time was frustrated with lackluster reporting and unclear results coming from traditional television advertising. They wanted to move their brand deeper into social media. Rapidly becoming the dominant channel for restaurant brands. So Bonsai created the Ultimate Fan Challenge!
People competed for epic prizes (including a $10k cash prize to the “Ultimate Fan”) by accumulating points. Specifically, users got points for doing things like becoming a Facebook Fan or following the company on Twitter -- but that was just the beginning. As people advanced through challenges, they took on higher level activities. Like posting their favorite custom Taco orders or sharing the contest with their friends.
But that was nothing compared to what the ultimate fan did.
What did Dan Podhola do?
Simply put, Dan was the man! And the man who won $10,000 for being our Ultimate Taco Time Fan. But what did all this rapping and Mexi-fry stop-motion animating do for Taco Time?
In just five weeks, the Ultimate Fan Challenge exploded. Resulting in over 7 million impressions from over 3 million people. Not to mention an 8 percent increase in total site traffic. And… wait for it… a noticeable lift in sales across the state. Not to mention dramatically increasing our client’s social footprint. And introducing thousands of new people to the brand simultaneously.
Like we said: “No problemo.”
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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].
Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).
STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530
JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m. Please Contact DISPATCH to Sign Up. 253-395-6530
RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530
MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!