Tour it. Build it. Buy it.
We created two solutions for showcasing Supra Boat's products: 3D Product Web Configurator and Augmented Reality (AR) Product Tour App.
3D Product Web Configurator
Basic 2D product web configurators are just that… basic. They don’t make your product stand out online and they don’t meet the current needs of your customers. Customers want to move it, turn it, and really inspect and explore a product before visiting a retailer or purchasing themselves.
Bonsai developed a 3D product configurator that allows Supra's customers to do just that. They can see the boat from any angle, zoom into specific features, watch educational videos, customize boat colors, options, and upgrades. We’re talking complete product exploration and education in a no pressure environment - making the boat buying process more fun and less intimidating.
To top that, the 3D product web configurator is fully integrated with Supra's internal systems (ERP, CRM). Meaning the custom builds generated online are sent directly into Supra’s sales and manufacturing systems with no content entry required, thus reducing errors and increasing efficiency. Boom, baby.
Augmented Reality (AR) Product Tour
Imagine displaying your products in 3D and giving customers a step-by-step tour of all its carefully crafted features. Now imagine customers being able to configure a boat virtually, and see that custom boat appear on their dock or in their driveway immediately. Imagine they next walk through the boat, tour its features, and make changes in real time.
Now, stop imagining. That’s exactly what we did with Supra’s iOS app. Customers can tour any Supra boat, customize it to their exact needs, and purchase it - all without having a physical boat present... pretty wild! Download Supra's app and check it out for yourself.
The Supra iOS app is a powerful sales tool that empowers the Supra sales team, boat dealers, trade show staff, and customers to showcase and tour boats anytime, anywhere. This is instrumental in helping customers buy boats unseen with confidence (i.e. custom build, next year’s model, boat not on sale lot).
Launching Supra's 3D Product Web Configurator and AR Product Tour App resulted in a 109% increase in leads and a 40% increase in average order size. Yep, we're ready for boating weather.