How we drive business with creative solutions

The Challenge

Drive leads without using traditional digital advertising

Samsung had a new line of televisions and a big ask for Bonsai. Figure out a way to send more traffic to their product display pages (PDP) on Amazon and Costco. And, of course, they wanted to see the sales numbers bump up. So not just leads. Good leads. Leads that convert into sales.  

Digital advertising? Driving sales? Just a typical day at the office for us. Except Amazon and Costco have some pretty limiting product advertising restrictions. That’s why Samsung tapped Bonsai for the assignment.

Our Approach

Finding solutions outside of the box

Off the shelf wasn’t gonna cut it. We had to start working way outside the box. And, like we do, came up with a very creative solution.

We built a third-party website called SmartTVDeals.us. For all intents and purposes, it emulated a television review site. Next, our plan called for us to drive a highly targeted audience to the website through traditional digital advertising like Google Ads. Finally, we linked content about Samsung televisions on Smart TV Deals to the appropriate product display pages on Amazon and Costco. It sounded like a good idea. But would it work?