“Bonsai really got our brand. The effort and thoughtfulness put into each design decision was appreciated.”
JILL ARMITAGE, COMMUNICATIONS MANAGER, ROANOKE PARK COUNSELING
Roanoke Park Counseling is one of the more well-established providers of long-term adult therapy. With licensed therapists specializing in childhood trama stemming from sexual abuse. Not a light subject. So when Roanoke approached us about a new website, we understood there were some special needs we would have to address. But there were other challenges…
1.) They just went through a brand refresh with another team. And 2.) Roanoke has several different groups of people visiting the website. So multiple personas needed to be developed. All with different calls to action.
Our first goal was to understand why the brand refresh took place. What motivated the change? What was the backstory? The answers informed our ideas for the new website.
Next, we took a critical look at the old Roanoke website. It had become a depository of new and old information. Without being organized in any logical structure. So after auditing the site, we created a hierarchy of valuable content.
And then, we developed two main personas. The first being survivors seeking help. This included those seeking help for loved ones. And the other persona being people and organizations wanting to contribute to Roanoke’s mission. Either through donations or community involvement.
We wanted the new website to be a warm and welcoming experience. Most visitors come to Roanoke to feel safe, protected and understood. They’re seeking peace. The last thing we wanted was for the website to be confusing to navigate or find things. You know, frustrating.
So we focused on the user interface (UI) and user experience (UX). These made the navigation and user flow clearly defined for each persona. Streamlining the experience on the website for visitors. So they could find things fast. And get all the information they wanted and needed.
And finally, we controlled the website tone through photos, illustrations and the color palette. In the end, it created a peaceful user experience. For those seeking therapy. And for those who wanted to join Roanoke through community engagement and donations.
Your current browser is missing features this website requires to display correctly. Please upgrade your browser for the best experience.
IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].
Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).
STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530
JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m. Please Contact DISPATCH to Sign Up. 253-395-6530
RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530
MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!