The Challenge

 

Simplify home transactions for all

RealtySimple approached Bonsai with a bold vision: to transform the home buying and selling process for buyers, sellers, and the agents who assist them. They asked if we could join forces to turn their vision into reality - creating an all-encompassing digital solution, from the website and web app to building their brand from scratch.

Our response? A resounding "heck yes."

 

Our Approach

 

Website, web app, and branding

We kicked things off by developing a website and web app that empowered buyers to easily submit offers. Once a connection formed between a buyer, agent, or seller, our dashboard system took over, guiding all parties through the process. In an industry notorious for its complexity, our goal was crystal clear: provide tools and information to make the process as simple as possible.

Now, let's talk branding. Our mission was to create a brand and logo that mirrored RealtySimple's purpose: making the real estate process simple and hassle-free. We aimed for a brand that set RealtySimple apart by exuding simplicity, warmth, and engagement. The deliberate period at the end of the logo symbolizes unwavering confidence in the statement, "Realty can be this simple."