“In a world of white noise marketing firms - these guys are legit.”
PAUL FREED, MANAGING PARTNER, UNION GOSPEL MISSION
Average Donation Amount
Herd Freed Hartz is tasked with “finding greatness” for top Northwest companies.
Executive recruiting is a highly competitive market. With a small team, HFH wondered, how do we play with the big boys? Unsure of where to start in the realm of digital marketing, they ultimately wanted to boost their online awareness in Seattle and Portland. Insert, Bonsai.
A majority of their previous business came from word of mouth and networking. But it was time to step up their game. Being highly ranked on a search page would drive credibility for their prospective clients, and of course, result in more online leads.
Bonsai began by doing some research--familiarizing ourselves with common executive recruiting processes in order to better understand what their prospects would be searching for.
Because of HFH wanted to reach a specific location and demographic, we developed an SEO plan with just that in mind. We targeted executives and companies in the NW. Keywords included “Seattle Executive Recruiter” and “Executive Recruiting Firm Seattle”, etc.
To support our SEO efforts, we worked on internal link building within their site, on-page content optimization, and site speed improvements.
Along with implementing a specialized local SEO strategy, we noticed their website wasn’t mobile friendly. And made sure to mobile optimize ensuring a smooth user experience. After a short period of time, the results came rushing in. Boy were they astounding!
HFH not only met, but overachieved their SEO goals by 242%. Meaning, their rankings for their keywords were higher and more successful than we’ve seen in a long time. Now that’s what we call results that deliver.
But it's not all just about how high they rank in searches. We also tracked user behavior on their website to gauge whether or not the right people are finding them. For example, their on-site contact form completions went from 9 to 79. And their job search form completion went from 0 to 78 in a year of working with us. HFH is a perfect example of how higher rankings and site optimization results in direct business leads.
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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].
Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).
STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530
JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m. Please Contact DISPATCH to Sign Up. 253-395-6530
RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530
MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!