Industry

Executive Recruiting

  • Donations

    +118%

  • Average Donation Amount

    +45%

  • Revenue

    +215%

How we SEO'd a one page website

The Challenge

 

Standing out among competitors

Herd Freed Hartz is tasked with “finding greatness” for top Northwest companies.

Executive recruiting is a highly competitive market. With a small team, HFH wondered, how do we play with the big boys? Unsure of where to start in the realm of digital marketing, they ultimately wanted to boost their online awareness in Seattle and Portland. Insert, Bonsai.

A majority of their previous business came from word of mouth and networking. But it was time to step up their game. Being highly ranked on a search page would drive credibility for their prospective clients, and of course, result in more online leads.

 

 

Our Approach

 

An executive strategy for an executive recruiter

Bonsai began by doing some research--familiarizing ourselves with common executive recruiting processes in order to better understand what their prospects would be searching for.

Because of HFH wanted to reach a specific location and demographic, we developed an SEO plan with just that in mind. We targeted executives and companies in the NW. Keywords included “Seattle Executive Recruiter” and “Executive Recruiting Firm Seattle”, etc.

To support our SEO efforts, we worked on internal link building within their site, on-page content optimization, and site speed improvements.

Bonsai Herdfreed Screen
Our Solution

 

A proactive approach to SEO

Along with implementing a specialized local SEO strategy, we noticed their website wasn’t mobile friendly. And made sure to mobile optimize ensuring a smooth user experience. After a short period of time, the results came rushing in. Boy were they astounding!

HFH not only met, but overachieved their SEO goals by 242%. Meaning, their rankings for their keywords were higher and more successful than we’ve seen in a long time. Now that’s what we call results that deliver.

But it's not all just about how high they rank in searches. We also tracked user behavior on their website to gauge whether or not the right people are finding them. For example, their on-site contact form completions went from 9 to 79. And their job search form completion went from 0 to 78 in a year of working with us. HFH is a perfect example of how higher rankings and site optimization results in direct business leads.

The numbers speak
for themselves.

Herd Freed Hartz results within 1 year of working with us.

  • +35%

    Organic traffic
  • 51 vs. 6

    average ranking-then and now
  • +52

    Keywords ranking #1

In a world of white noise marketing firms - these guys are legit.

PAUL FREED, MANAGING PARTNER, UNION GOSPEL MISSION

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