How we designed a brand for a real estate productivity app

The Challenge

Starting from scratch

Double Chekk reached out to Bonsai with an idea for the perfect productivity app for busy real estate professionals. The development process was clear: create an intuitive interface, check lists, to-do lists, collaboration tools, etcetera. But what was missing was the brand. No name. No voice. No logo. No identity.

So before they were ready to go to market, Bonsai needed to take their concept for an app and turn it into a full-fledged, living and breathing brand.

Our Approach

Matching the brand with real estate professionals

We wanted our brand design (like the app itself) to resonate with busy real estate professionals. So, we emphasised simplicity, sharing and collaboration.

With a wide variety of preloaded checklists, the app is a real time saver, allowing users to get more done. The brand and messaging needed to emphasize that. So our design team asked questions like: Are the fonts easy to read? Do the colors make it quicker to understand? And bottom line, does the logo reflect a productivity app?

But a brand is more than a group of fonts, colors and a logo. It needs a distinctive and cohesive personality across all assets. And at its heart, a good brand represents a promise to the end user, something that resonates and lasts.

So after a highly collaborative process with our client, we landed on the perfect design supported by the perfect messaging.