How we made a global IT solutions company stand out in a crowded market
The Challenge
Navigating a global brand shift
CTG, in the throes of a brand identity overhaul, tapped into Bonsai's prowess to craft a global, multi-lingual website that could seamlessly blend the brand story with region-specific content. Facing the challenge of an evolving brand, CTG sought a flexible CRM solution to adapt swiftly to changing brand elements.
Our Approach
A digital tango
Website: Unveiling Global Stories
Bonsai engineered a site that showcased individual brand ambassadors globally, harmonizing region-specific content with the overarching company brand. The challenge? Speed—across multiple countries. Our solution was a quick, load-efficient site that not only spoke tech but also resonated with the company's cultural ethos. It was designed to engage clients, attract future talent, and reflect the brand's essence.
SEO: Elevating Digital Visibility
Recognizing the inseparable duo of design and SEO, we revamped the site with a user-centric strategy. Redesigning for an enhanced User Experience (UX), we focused on intuitive categorization for seamless navigation. But a great site is only half the battle; we complemented it with a robust SEO strategy. The aim? Boost CTG's online visibility, leading to a surge in organic traffic.
