How we brought a leading agency back to the top
Put a leading agency back on top
BDA is a modern merchandise agency for iconic brands. Helping clients like Starbucks, Orange Theory, and Seattle Kraken create fans and drive consumer passion since ‘84. They’re the OGs, the cream of the crop. And they wanted their website to reflect just that.
BDA turned to Bonsai to revamp their look and story. They needed a website that would establish them as the best branded merchandise agency worldwide, generate new leads, and attract top talent.
Right in our wheelhouse.
Modern, agency inspired design
We kicked off with our discovery phase, conducting in-depth interviews and delving into BDA's brand history. We dived deep into analytics, website performance, and competitive research.
Identifying an opportunity to set BDA apart, we presented them as a creative merchandising agency through a modern UX and aligned messaging. We made sure to clearly define BDA's solutions, capabilities, and culture. We highlighted their creative vision and projects while giving their brand a refreshing facelift.
Another area of focus was improving website usability. We developed a clear, database-driven site architecture prioritizing depth over breadth. Getting users to their destination quickly. We implemented prominent call-to-actions, allowed for dynamic content and ensured BDA’s site hit on all search marketing best practices.
A brand that walks the talk
BDA stands at the forefront of their industry. They are the epitome of a creative, high-performing, and exclusive agency that both clients and employees want to be a part of. With their new modern website, BDA communicates their identity flawlessly and performs accordingly. It's a website that confidently walks the walk and talks the talk.
Following the website launch, BDA saw a substantial surge in organic website traffic, on-site engagement, and completed forms. Their rankings for keywords like "brand merchandise," "company merchandise," and "sports merchandising company" jumped significantly. The results speak for themselves.