• New Users


  • Organic Users


  • Average Time on Site


How we told the story of cutting-edge tech

The Challenge


Simplifying the tech

Advanced Farm, a pioneer in self-driving tractors using machine learning, needed a website revamp. The task: communicate their innovative technology to a diverse audience, from industry experts to layman, and position Advanced Farm as a leader in fruit harvesting technology.

Advanced Farm Phone
Our Solution


A user-focused design

Explaining Tech to All

To cater to various personas, we focused on crafting content that demystifies the complex technology for both industry leaders and laymen. Using strategic video integration and interactive product displays with static image overlays, we broke down the intricacies of Advanced Farm's self-driving tractors. This approach allows for both initial learning and deep dives into the tech.

Products Working Together

Advanced Farm employs its technology across a range of products lines. The challenge? Showcasing their diverse applications and highlighting compatibility. Once again, we opted for video integration on almost every page, letting users see for themselves how the products function individually or seamlessly combine for a full fruit and vegetable harvesting process.

In nutshell, we blended educational content, engaging visuals, and interactive product displays to craft a website that not only tells Advanced Farm's tech story but also resonates widely.


The numbers speak
for themselves.

Advanced Farm's results 1 month after website launch.

  • +125%

    new users
  • +58%

    organic users
  • +24%

    average time on site

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