As part of our overall strategy, we determine the best places for your ads to appear. That could be on Google or Bing search results. That could be display ads or videos. It all comes down to the best place for the best price. You know, the most bang for the buck.
It’s not enough to set up a campaign and run it. Bonsai is constantly testing. Testing our message. Testing different audiences. Testing different ways to reach those audiences. We measure twice. Cut once. Then start the whole thing over again.