Why Facebook and Instagram deserve to be in your advertising budget

The number of people on Facebook and Instagram dwarf other social sites. These are massive audiences with discretionary income, spending as much as four hours a day on their phone. Much of that time on social media. And wherever eyeballs gather, advertisers aren’t far behind. 

Social media has become a vital piece of any modern marketing strategy. And should be a part of yours. But it takes more than smarts and creativity. Because it continues to evolve. And it’s far more complex than even a few years ago.







Facebook advertising is still the best cost per “you name it” in digital advertising. Successful campaigns involve running tests (many tests) including targeting and offers, and then customizing your message to an audience ready to take the next step.



Instagram campaigns are controlled through the Facebook Ads Manager. So if we’re doing a Facebook campaign, with a snap of our fingers, we can get you the same advanced targeting. The same massive audiences. The same wonderful return on investment… on IG. 



Facebook ad targeting is based on an algorithm. Between what Facebook knows about users and it’s whip-smart algorithm (made even brainier through machine learning/artificial intelligence) targeting qualified leads has never been more reliable. Terminator reliable.     


Facebook gives us the ability to target audiences based on demographics, behaviors, interests, likes, etc. But we can also target audiences “similar” to people who have already engaged with your business. Officially, they’re called Lookalike audiences. We refer to ‘em as, “click magnets.” 



Facebook advertising can be optimized for clicks, web traffic, awareness, conversions or any number of other objectives. Leveraging text, graphics, images, a carousel of images, video or animation, Facebook campaigns are more flexible than a barrel of Play-Doh. 

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!