Facebook gives us the ability to target audiences based on demographics, behaviors, interests, likes, etc. But we can also target audiences “similar” to people who have already engaged with your business. Officially, they’re called Lookalike audiences. We refer to ‘em as, “click magnets.”
Facebook advertising can be optimized for clicks, web traffic, awareness, conversions or any number of other objectives. Leveraging text, graphics, images, a carousel of images, video or animation, Facebook campaigns are more flexible than a barrel of Play-Doh.