The Top 5 Schema Tags You Must Use for Your Website

Schema tags are an emerging factor for many seattle SEO marketers. Without going into too much detail, and because it’s explained so well here, Schema Tags are shared vocabularies that developers can use to tag their content so it’s more easily found and understood by the major search engines -- google, yahoo, microsoft, etc. It works well with a few common developing languages, so the inclusion of a schema tag rarely requires additional technical know how. All you have to do is wrap your existing code with a schema tag. Now, when a bot is crawling the code of your site, it’s able to tell that you used the ‘organization’ tag, for example, and accordingly, it knows what information and content to display.

Schema tags are great because they can be really specific. You can tag different pages and aspects of your content so it’s more easily found by the user. In some cases, a schema tag can allow some of your content to display right in the search results (more on this later). All of this allows the user to easily access and interact with your content, which helps drive your conversion rate up.

While Schema tags are great, their uses are so versatile that they require a bit of strategy to be used effectively. It all depends on what it is you’re trying to promote and where. Connect with Bonsai Media Group to find out what tags your missing out on!

Here are the Top 5 Schema Tags You Must Use for Local Business: 

Local Business

Use this schema tag if you’re trying to promote a local business with SEO. If you visit the page dedicated to the ‘local business’ schema tag, you can see that under Local Business, there are a number of properties. These represent opportunities for you to tag content. Within the properties of Local Business, you can see the tag ‘organization’  which contains it’s own properties and tags. This means that when you use the local business tag, you can also rank for properties within it’s sub-tags. For ‘local business’ that means a huge number of potential properties to rank for, like ‘business name’ ‘address’, ‘phone’, ‘URL’, ‘brand’, and ‘property value’, just to name a few.

Organization

Take a look at this picture. This is the content that appears to the right side of google’s search results when you search for ESPN. The content that appears here (Social Media profiles, customer service number, the date it was founded) is all because of the ‘organization’ schema tag that this content is tagged with. Just like ‘Local business’, ‘organization’ has it’s own properties and sub-tags, the values of which include things like profiles, methods of contact, company info, and more. All things that a user might want to know or find at a glance.

Event

‘Event’ is another great schema tag as it allows you to rank for a number of valuable pieces of information, including those that are especially valuable for a local business, like information on the business and the area. It also includes the ‘organization’ tag in its properties, which allows you to potentially rank for all of those terms. When googling “events seattle” the following is listed in the top of the search results.

Person

Person is another great tag because it allows you to rank for a lot of information that’s considered valuable for local businesses. ‘Person’ contains a lot of opportunities to rank and provide different information to the user. It’s valuable because users often search for public figures or individuals associated with a particular organization. In the local business world, it’s good to have a real world person associated with the organization, and this schema tag helps you to put a face our there for users to easily find. Here’s what google displays when you for 'Bill Gates':

Review

Product reviews are a big part of any business, particularly restaurants and those that offer a niche product that has a lot of competition. User’s are going to want to see how your product stacks up against competitors’. This is especially true with local businesses. Review contains a number of properties that allow you to rank for other things like ‘comment’, ‘rating’, and ‘organization’, all crucial bits of information for a user looking to judge a local business. This is the content that appears when you search ‘REI Seattle Review’:

seattle-waterfront.png

At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans and natives already occupied the rear of the apartment.

At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans. At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd.

The donations increased due to the impactful user journey.

Your current browser is missing features this website requires to display correctly. Please upgrade your browser for the best experience.

IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!

Close