The Top 5 Schema Tags You Must Use for Your Website
Schema tags are an emerging factor for many seattle SEO marketers. Without going into too much detail, and because it’s explained so well here, Schema Tags are shared vocabularies that developers can use to tag their content so it’s more easily found and understood by the major search engines -- google, yahoo, microsoft, etc. It works well with a few common developing languages, so the inclusion of a schema tag rarely requires additional technical know how. All you have to do is wrap your existing code with a schema tag. Now, when a bot is crawling the code of your site, it’s able to tell that you used the ‘organization’ tag, for example, and accordingly, it knows what information and content to display.
Schema tags are great because they can be really specific. You can tag different pages and aspects of your content so it’s more easily found by the user. In some cases, a schema tag can allow some of your content to display right in the search results (more on this later). All of this allows the user to easily access and interact with your content, which helps drive your conversion rate up.
While Schema tags are great, their uses are so versatile that they require a bit of strategy to be used effectively. It all depends on what it is you’re trying to promote and where. Connect with Bonsai Media Group to find out what tags your missing out on!
Here are the Top 5 Schema Tags You Must Use for Local Business:
Use this schema tag if you’re trying to promote a local business with SEO. If you visit the page dedicated to the ‘local business’ schema tag, you can see that under Local Business, there are a number of properties. These represent opportunities for you to tag content. Within the properties of Local Business, you can see the tag ‘organization’ which contains it’s own properties and tags. This means that when you use the local business tag, you can also rank for properties within it’s sub-tags. For ‘local business’ that means a huge number of potential properties to rank for, like ‘business name’ ‘address’, ‘phone’, ‘URL’, ‘brand’, and ‘property value’, just to name a few.
Take a look at this picture. This is the content that appears to the right side of google’s search results when you search for ESPN. The content that appears here (Social Media profiles, customer service number, the date it was founded) is all because of the ‘organization’ schema tag that this content is tagged with. Just like ‘Local business’, ‘organization’ has it’s own properties and sub-tags, the values of which include things like profiles, methods of contact, company info, and more. All things that a user might want to know or find at a glance.
‘Event’ is another great schema tag as it allows you to rank for a number of valuable pieces of information, including those that are especially valuable for a local business, like information on the business and the area. It also includes the ‘organization’ tag in its properties, which allows you to potentially rank for all of those terms. When googling “events seattle” the following is listed in the top of the search results.
Person is another great tag because it allows you to rank for a lot of information that’s considered valuable for local businesses. ‘Person’ contains a lot of opportunities to rank and provide different information to the user. It’s valuable because users often search for public figures or individuals associated with a particular organization. In the local business world, it’s good to have a real world person associated with the organization, and this schema tag helps you to put a face our there for users to easily find. Here’s what google displays when you for 'Bill Gates':
Product reviews are a big part of any business, particularly restaurants and those that offer a niche product that has a lot of competition. User’s are going to want to see how your product stacks up against competitors’. This is especially true with local businesses. Review contains a number of properties that allow you to rank for other things like ‘comment’, ‘rating’, and ‘organization’, all crucial bits of information for a user looking to judge a local business. This is the content that appears when you search ‘REI Seattle Review’: