The advantages of reaching a global audience
The answer seems obvious doesn’t it? More customers!
Could your business benefit by offering your products and services worldwide? If so, you’ve come to the right place. Over the past 10 years, Bonsai has built websites for international companies and learned a lot about what works and what doesn’t!
This is part 1 of a 3 part blog series on building websites for a global audience. In this article, we'll discuss the advantages of targeting a global audience. In the second post, we'll get down to the technical details - discussing how to build a website that’s A) easy to manage and B) delights and attracts prospective customers. In the third post, we'll focus on the strategies to drive more traffic, leads, and conversions for your global website.
Alright, let's get started!
Why go global?
Why limit yourself to your local market when you can reach prospects globally via the internet? Why should you attract customers worldwide? The simple answer is the potential for ROI is great.
The barriers to doing business at a global scale are lower than they’ve ever been — there are well over four billion internet subscribers in the world and only 25.2% speak English. So, if you’re only marketing your business in English, you’re missing out on 74.8% of people using the internet. And that's big.
By tapping into other geographical sectors of your industry, you'll gain a competitive edge with the following advantages:
1. Increase your market share
With proper promotion, you’ll begin attracting customers around the world, increasing your market share and providing a significant competitive advantage.
2. Increase your revenue
As your market share increases so will your revenue and brand equity. The globe is increasingly connected and the more people around the world talking about your company as a great solution, the more momentum your company will gain to further drive growth and revenue.
3. Build relationships with more customers
Successful marketing, whether international or local, boils down to speaking directly to the prospect's need. When you take the time to specify your products & services in a market and communicate in their native language, your marketing efforts will be more successful and your customers will feel like you understand their pain points.
4. Mitigate cultural sensitivity
As with the previous point, showing not only that you understand the customer's pain points, but that you’re also considerate of their culture, will further deepen your connection and help you build relationships with customers around the world.
Getting started on your global strategy
As with any business decision, the dollars must make sense. Implementing a marketing system capable of attracting customers around the world - both strategically and technically - is no small feat. It must be done properly or else it can become chaotic to manage and frustrate your prospects - negating the above benefits.
If you’d like to learn more about how a global strategy could benefit your company, reach out us!