The advantages of reaching a global audience

The answer seems obvious doesn’t it? More customers!

Could your business benefit by offering your products and services worldwide? If so, you’ve come to the right place. Over the past 10 years, Bonsai has built websites for international companies and learned a lot about what works and what doesn’t! 

This is part 1 of a 3 part blog series on building websites for a global audience. In this article, we'll discuss the advantages of targeting a global audience. In the second post, we'll get down to the technical details - discussing how to build a website that’s A) easy to manage and B) delights and attracts prospective customers. In the third post, we'll focus on the strategies to drive more traffic, leads, and conversions for your global website.

Alright, let's get started!


Why go global?

Why limit yourself to your local market when you can reach prospects globally via the internet? Why should you attract customers worldwide? The simple answer is the potential for ROI is great.

The barriers to doing business at a global scale are lower than they’ve ever been — there are well over four billion internet subscribers in the world and only 25.2% speak English. So, if you’re only marketing your business in English, you’re missing out on 74.8% of people using the internet. And that's big.

By tapping into other geographical sectors of your industry, you'll gain a competitive edge with the following advantages:

1. Increase your market share

With proper promotion, you’ll begin attracting customers around the world, increasing your market share and providing a significant competitive advantage. 

2. Increase your revenue

As your market share increases so will your revenue and brand equity. The globe is increasingly connected and the more people around the world talking about your company as a great solution, the more momentum your company will gain to further drive growth and revenue. 

3. Build relationships with more customers

Successful marketing, whether international or local, boils down to speaking directly to the prospect's need. When you take the time to specify your products & services in a market and communicate in their native language, your marketing efforts will be more successful and your customers will feel like you understand their pain points. 

4. Mitigate cultural sensitivity

As with the previous point, showing not only that you understand the customer's pain points, but that you’re also considerate of their culture, will further deepen your connection and help you build relationships with customers around the world. 


Getting started on your global strategy

As with any business decision, the dollars must make sense. Implementing a marketing system capable of attracting customers around the world - both strategically and technically - is no small feat. It must be done properly or else it can become chaotic to manage and frustrate your prospects - negating the above benefits.

If you’d like to learn more about how a global strategy could benefit your company, reach out us!



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At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans. At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd.

“The donations increased due to the impactful user journey.”

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!