SEO is not a Marketing expense it's an Operational Expense

Any business that leverages their online presence to grow their business must pay attention to search.  If you don't think so than you're probably not going to be in business very long or you're not meeting or exceeding your potential, or your business doesn't need the internet to be successful.  The space on search result pages is becoming more and more competitive.  Being in front of customers during their searching process is critical.  Because of this it's not a marketing expense, it's an operational expense.  Here's an example: I want to purchase the an inspirational book from Compendium Inc. But I've procrastinated, and I need to find a store location.  I would search..."Where can I buy Compendium products"  From an analytics stand point we know that people are making this search.  If we create a store locator on the site, optimize the page, we can then help searchers like myself find the product I'm looking for locally.  That saves from people calling customer service which is an operational expense.  By optimizing this page for search results it helps the customer and saves the business money and time.  It's a way of doing business.  If you put a press release out then the press release should have appropriate links.  Blogs or news should be tagged, distributed through blog aggregators, social media outlets, and should have anchor text linked to the appropriate locations.  New content should have proper URLs, HTML tags, and be inter and cross linked.  This is a standard of operation for any business wanting to succeed in the online space.  It's not an option it's the protocol, otherwise don't bother with your website.  You wouldn't try to maintain a garden and never give it water.  It's the same thing.  If you you create content, give it legs, and help it grow, at least sprinkle some SEO on it.  Case in point...this picture I pirated from Royalty Free Stock Photos is like istock, shutterstock, getty, etc.... I google image searched "seo water" to find a picture that complimented my analogy of watering your garden.  Because 123RF used proper naming conventions that are SEO friendly I came to their site.  I've actually never heard of this site.  Now they're on the radar.  Now I have to pay to remove the "watermark." I didn't :) But you get the point.  Naming this picture correctly allowed google to index it and allowed me to find it.  I feel that if you're creating content meant to be used, then following SEO protocol is operational, otherwise you would just write it and not make it public...what's the pont?  You may think to yourself, well I could do this, or my intern could do this type of work.  EXACTLY!!! But you have to know how to do it, and do it effectively.  At the very minimum every business should have a local SEO consultant, or strategist to make sure content on the companies website, or content that is being created and distributed is optimized and standards of practice are being met.  If not in house, then have a consultant like Bonsai Media Group be a resource to your team.


At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans and natives already occupied the rear of the apartment.

At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans. At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd.

The donations increased due to the impactful user journey.

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!