Google Algorithm update, what to do?

"Today, Google announced a change to its search algorithm that the company says will impact 35% of Web searches. The change builds on top of its previous "Caffeine" update in order to deliver more up-to-date and relevant search results, specifically those in areas where freshness matters. This includes things like recent events, hot topics, current reviews and breaking news items." - According to Tech Crunch.

The Caffeine update was focused on site speed and user experience. A slow loading website is a bad user experience. Google wants searchers to get to the information they are after as quickly as possible. A better total user experience means happy searchers who will continue to use Google.

Who will this latest update effect?

This latest update appears to focus on recognizing keywords that are news oriented where results that are more recent are more up to date and should be more relevant to the user. Therefore the latest update will surely effect news related sites, and event based SEO, like the Seattle Interactive Conference I'm currently at. For search terms where recency of information is not a relevance or quality factor like Seattle Plumber or Banana nut muffin recipe will not be effected. That being said creating freshness on your site or page is ALWAYS important and recommended, as it's just good marketing.

What can you do?

Here are some strategies for ensuring your website is not negatively effected and instead is actually positively effected:

  1. Utilize a content management system - I am still amazed by the number of small and large business alike you cannot update the content on their site themselves.
  2. Update your blog - If you have a blog, write regularly (note to self )
  3. Feed your blog into your homepage, and product and services page.
  4. For each of your "Top Content Pages" in Google Analytics get creative, how can you make them more engaging and a better resource?
  5. Update your published meta when you make updates to your pages so that Google knows you've updated your page/site.
  6. Enable customers to leave reviews - what's better than having your site visitors keep your site fresh? And remember if your scared what they'll say, remember they're gonna say it somewhere, at least you'll have be able to moderate it on your site. It's kind of like, if your kids are gonna party, which they will, maybe it should be at your house where you can ensure it's done safely... I know it's a stretch for many of you but it is this non conventional thinking that will really enable you to garner much greater informaiton about your users than those who run away from their customers.
  7. Leverage Social Media - If you or your fans are constantly updating your social media profiles add social media widgets to get your feed into the pages of your site.

If you're a Bonsai Media Group client, do not worry your site already leverages many of the above and if there is an opportunity to add any we will get right on it for you.

seattle-waterfront.png

At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans and natives already occupied the rear of the apartment.

At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans. At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd.

The donations increased due to the impactful user journey.

Your current browser is missing features this website requires to display correctly. Please upgrade your browser for the best experience.

IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!

Close