Bad SEO practices leading to higher rankings; user experience/usability

Hey, Phil here.

I was browsing the MSN website the other day and came across this link: http://technolog.msnbc.msn.com/_news/2010/12/02/5567082-google-sucker-punches-online-retail-bully?gt1=43001. Essentially, a business was intentionally upsetting its customers with poor customer service (threatening lives, swearing at them) so that these customers would blog about and write poor reviews for the company. As we know in the SEO world, any reference is a good reference, so as a result, the company shot to the top of the rankings. Not until I read this article did I even think that bad reviews would help increase a website's rankings, but it makes sense. Thankfully, Google caught on and changed the algorithm to penalize poor reviews.

On the web dev front, I've been trying to make a mission of reading every article in .NET magazine. It's such a great source for all things web-related from SEO, to devving, to graphic design. The smallest blurb could provide a great info and inspiration. There was an article regarding implementing transitions in CSS3 to allow for a more robust user experience, using the ":target" pseudo-class. Now, I'm currently working on a website that had pretty long list of FAQs. where the questions are at the top, and when you click on them, you are directed to the answer to the question on the same page. I thought I'd try this technique out, but didn't get it to work like in the article. What ended up happening though was an accidental user experience enhancement! You can see it here: http://seattlend.com/faq. When users click on a question, not only are they redirected to the answer, but it's highlighted so that the user doesn't have rescan the page for what they were inquiring about. This was all achieved with some simple CSS! Here's the code:

<style type="text/css">
     li.question:target { color: #679e43; }    
</style>
...
<ul>
     <li><a href="#visit">What can I expect...</a></li>
     <li><a href="#insurance">Will my medical insurance plan cover...</a></li>
     ...
</ul>
<ul>
     <li class="question" id="visit">What can I expect...</li>
     <li class="answer">Your first...</li>
     <li class="question" id="insurance">Will my medical insurance plan cover...</li>
     <li class="answer">Most major medical...</li>
</ul>

To reemphasize, a user clicks on "What can I expect" then the page jumps directly to the same question but with a different text color, and the answer below it. What do you guys think? As a user, do you appreciate this? I was completely floored at how much difference having the question highlighted made for me -- I was more engaged and more likely to read the answer. That just me though, I'm amused by the simplest things :-) What do you think? Take care and until next time...

seattle-waterfront.png

At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans and natives already occupied the rear of the apartment.

At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd of Europeans. At half-past eight the door opened, the policeman appeared, and, requesting them to follow him, led the way to an adjoining hall. It was evidently a court-room, and a crowd.

The donations increased due to the impactful user journey.

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IBEW Local 46 has another organizing campaign event on Friday, August 24 and Saturday, August 25 at the White River Amphitheater. We will have our join46.com booth at the Pain in the Grass Concert. If you would like to volunteer, meet some new electricians, talk with them about what the IBEW has to offer while enjoying some great bands, please email Deva Nelson at [email protected].

Puget Sound Electrical Workers Healthcare Trust invites you to this year's Coalition 2018 Health Fairs. Located in Kent at IBEW Local 46 on September 22 (8am-12pm) and Bothell at IUOE Local 302 on October 6 (8:00 a.m.-12:00 p.m.).

STEWARDS CLASS: Monday, September 10 and Tuesday, September 11 (must attend both days) 5:00 – 9:00 p.m. each night. Please Contact DISPATCH to Sign Up. 253-395-6530

JOHN HANCOCK 401k Plan Class. Thursday, September 27, 2018 @ 5:00 p.m. or Saturday, September 29, 2018 @ 9:00 a.m.  Please Contact DISPATCH to Sign Up. 253-395-6530

RETIREMENT EDUCATION CLASS: Saturday, October 6 @ 9:00 a.m. – 12:00 p.m. IBEW Local 46 will be having the WPAS staff here at the Hall this Fall for a retirement education class. Please Contact DISPATCH to Sign Up. 253-395-6530

MOUNTAIN BIKE CLUB: Contact Mark Samuelsen at [email protected] or 253-395-6528 if you are interested in getting together to ride!

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