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Insider Pages Ranking Factors & Optimization Tips

This post will give you some insights into ranking higher in Insider Pages search results. Insider Pages is an online local search service that was founded in 2004 was later bought in 2007 by IAC, the owners of CityGrid Media who also own CitySearch and Urbanspoon.

Now to what you really want to know, how to get your business found by potential customers looking on Citysearch. Being at the top of a search result will drive leads to your business and increase your brand awareness. We've compiled a list of the top local SEO ranking factors in optimizing your Citysearch profile page.

Below are the key ranking factors for InsiderPages:

Profile completeness

Profiles on any local business listing site should always be filled out as completely as possible. Add as many pictures as possible, include contact information and provide a great description of your business.

Having a Claimed Profile 

Verifying your profile on InsiderPages is free and provides extra credibility and trust.

Claiming on Insider Pages is simple and pain free unlike most local listings sites. Wherever possible you should verify your online business listings.

Being Listed in the Most Relevant Categories

Always be sure to list the most important categories first. This also goes for tags. Tags are used specifically for search so make sure that you are using relevant tags. These can be found using Google's Keyword Tool evaluating search volume, competition, and expected profit on the service/product.

Reviews & Ratings

Like many other local sites the key factor in ranking is reviews and ratings. The number of reviews is most important but it is also important to have good reviews and high ratings.A lot of these reviews will be pulled from other sites like Citysearch so make sure to optimize these sites as well. At Bonsai we provide our clients with a free review solicitation email template to use when following up with their clients, this helps to encourage clients to write reviews. It can also be beneficial to provide an offer or run a contest for clients that post reviews.

User Uploaded Photos

Photos are available to be listed on Insider Pages but they have been trending away from them in recent months, so while it's suggested that you upload at least a few photos it is likely that photos add little real benefit.