Why Should I Blog?

Blogging can be a huge part of Search Engine Optimization (SEO) and is very helpful in growing your business online. Whether you seek to become a thought leader in your industry or just want to give some interesting tidbits to your local consumers, it's a great habit to get into.

The most difficult part about blogging is coming up with ideas for topics to blog about. Here are a few quick tips on finding a topic for your next blog. 

Current Events/Deals

If you’re blogging about your business, the best and simplest blogs to write are those that relate to current events within your business. Do you have a new sale or deal running? Are you offering a new product? Holding an event or fundraiser of some sort? Any of these are great topics to blog about. Your customers will be interested in hearing about these events and will be encouraged to continue to purchase your products and services.

Industry Trends

If there are no events on the calendar, try talking about what’s happening in your industry. Is there some new trend happening? Any interesting new technologies or methodologies? If you’re not sure, do some research - Google is your friend. Find what’s out there and add your take on it. How is it affecting your business? Does this add value to you or your customers? If so, explain how. Try to make it interesting, and remember to always add your own thoughts to the conversation. It’s important to add some sort of relevance to your business and create a connection to your customer base as well.

Tutorials/How-To's

Another option that is appreciated by customers and has the potential to draw in random searchers is a tutorial of some kind. This tutorial should be a simple walkthrough, using your expertise in order to benefit the general public. It will show not only current customers, but also  possible future customers, the benefits that you can provide, by showing them how to do something that they previously didn’t know. This doesn’t always drive conversions, but it can help to build your presence online. Others may stumble upon your blog and reference your post somewhere else on the web in another blog, or share it via social media. This can help to build relationships and can draw in new customers.

Now Get Out There and Blog

There are a million or more ways to come up with blog topics, but these are a great start and can be extremely helpful if you’re having writer’s block. Don’t expect vast numbers of readers right away. They will come in time, and the better the content the more readers you will gain. Even a handful of readers can add a significant benefit to your business. Just a 30 minute blog writing session could easily lead to several $100 sales, which is well worth your time. I hope this has given you some inspiration for your own blog. Stay tuned for all things related to internet marketing, web design and web development.