Customer ENGAGEMENT - Product Configurator Scores
| Brand |
Total Score |
Interaction Quality |
Coverage (Models) |
Upgrade Visibility |
Feature Hotspots/Info |
Lead Gen Tools |
Live Pricing |
| Nor-Tech Hi-Performance Boats |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Cigarette Racing Team |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Eliminator Boats |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Outerlimits Offshore Powerboats |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Marine Technology Inc. (MTI) |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Skater Powerboats |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| Midnight Express |
31 |
60 |
100 |
0 |
0 |
25 |
0 |
The ultimate tool for emotional connection and conversion. This Total Score (0-100) measures how effectively a brand allows a user to "build their dream" online.
- Product Interaction: How fluid is the movement? Does the boat rotate smoothly in 3D, or is it a static 2D image? High scores require WebGL or robust 360-degree render engines.
- Total Product # vs. Products with Configurator: Coverage ratio. If you sell 10 models but only 1 is customizable online, your score drops. Buyers expect consistency across the fleet.
- Upgrade/Selection Visibility: When a user selects "Quad Mercury 450Rs," do they see them appear on the transom instantly? Visual confirmation of upgrades increases average order value (AOV).
- Hotspots/Feature Info: Are there interactive clickable points (hotspots) on the hull or interior that explain technical specs (e.g., "Carbon Kevlar Layup")? This educates the buyer without forcing them to leave the visualizer.
- Lead Gen Opportunity: The critical "Save & Share" loop. Can the user download a PDF of their build, email it to a dealer, or share a unique URL on social media? This is the primary driver of high-quality leads.
- Live Pricing Calculation: Does the price update in real-time as options are added? Transparency builds trust. Hidden pricing creates friction and causes drop-off.
Under the Hood - Web Infrastructure Scores
| Brand |
Performance |
Load Time (LCP) |
Accessibility |
SSL Methodology |
Security Grade |
GDPR Compliance |
| Nor-Tech Hi-Performance Boats |
38 |
6.2s |
Non-compliant |
A |
D |
30 |
| Cigarette Racing Team |
33 |
18.9s |
Non-compliant |
A |
F |
30 |
| Eliminator Boats |
80 |
3.9s |
Non-compliant |
B |
D |
20 |
| Outerlimits Offshore Powerboats |
54 |
30.9s |
Non-compliant |
C |
D |
80 |
| Marine Technology Inc. (MTI) |
68 |
5.5s |
Non-compliant |
A |
F |
20 |
| Skater Powerboats |
72 |
8.1s |
Non-compliant |
A |
D |
20 |
| Midnight Express |
60 |
14.3 |
Non-compliant |
A+ |
B |
30 |
Website Performance & Experience
- Performance: An aggregate score of the site's code efficiency, script execution, and responsiveness.
- Load Time: Measured by "Largest Contentful Paint" (LCP). For high-net-worth individuals on mobile devices, anything over 2.5 seconds increases bounce rates by over 30%.
- Accessibility: A measure of how usable the site is for all people, including those with disabilities (WCAG compliance). This protects against lawsuits and ensures maximum market reach.
- SSL Methodology Grade: Not just having a certificate, but how it is implemented. Checks for strong encryption protocols (TLS 1.2/1.3) to prevent data interception.
- Security Grade: A holistic scan for vulnerabilities, malware susceptibility, and outdated software headers that hackers could exploit.
- GDPR Compliance Score: Evaluates if the site correctly handles user data consent (cookies/tracking), crucial for international sales (European buyers).
Market Dominance - SEO & AIO Scores
| Brand |
SEO Traffic |
SEO Keywords |
Authority Score |
Referring Domains |
AI Visibility |
AI Audience |
AI Mentions |
| Nor-Tech Hi-Performance Boats |
4,035 |
1,304 |
26 |
2.5K |
25 |
47K |
32 |
| Cigarette Racing Team |
9,578 |
5,653 |
36 |
916 |
34 |
404K |
234 |
| Eliminator Boats |
6,449 |
694 |
26 |
467 |
18 |
307.3K |
377 |
| Outerlimits Offshore Powerboats |
2,837 |
289 |
20 |
370 |
19 |
1.8M |
143 |
| Marine Technology Inc. (MTI) |
9,933 |
2,216 |
30 |
793 |
15 |
36.8K |
15 |
| Skater Powerboats |
4,663 |
996 |
26 |
389 |
16 |
54.8K |
37 |
| Midnight Express |
17,198 |
1,325 |
30 |
367 |
25 |
1.3M |
365 |
SEO (Search Engine Optimization)
- SEO Traffic: The estimated number of monthly organic (non-paid) visitors reaching the site via Google/Bing.
- SEO Keywords: The number of specific search terms (e.g., "fastest center console boat") for which the website ranks in the top 100 results.
- SEO Authority Score: A 1-100 metric predicting how likely a website is to rank. It is based on the quality and quantity of backlinks.
- SEO Referring Domains: The number of unique external websites linking back to the boat builder. This is a primary trust signal to search engines.
AI Search Metrics (The New Frontier). As search shifts from Google to ChatGPT/Gemini, these metrics track your brand's presence in Large Language Models (LLMs).
- AI Visibility: The percentage of times your brand appears in AI-generated answers for industry-relevant prompts (e.g., "What are the top high-performance catamarans?").
- AI Audience: The estimated search volume of the prompts where your brand is successfully mentioned. This measures the potential reach of your AI presence.
- AI Mentions: The raw count of times your brand is cited or recommended by name within AI responses across major platforms (ChatGPT, Perplexity, Gemini).