DIGITAL EXPERIENCE AUdit Results:

Customer ENGAGEMENT - Product Configurator Scores

The ultimate tool for emotional connection and conversion. This Total Score (0-100) measures how effectively a brand allows a user to "build their dream" online.

• Product Interaction: How fluid is the movement? Does the boat rotate smoothly in 3D, or is it a static 2D image? High scores require WebGL or robust 360-degree render engines.
• Total Product # vs. Products with Configurator: Coverage ratio. If you sell 10 models but only 1 is customizable online, your score drops. Buyers expect consistency across the fleet.
• Upgrade/Selection Visibility: When a user selects "Quad Mercury 450Rs," do they see them appear on the transom instantly? Visual confirmation of upgrades increases average order value (AOV).
• Hotspots/Feature Info: Are there interactive clickable points (hotspots) on the hull or interior that explain technical specs (e.g., "Carbon Kevlar Layup")? This educates the buyer without forcing them to leave the visualizer.
• Lead Gen Opportunity: The critical "Save & Share" loop. Can the user download a PDF of their build, email it to a dealer, or share a unique URL on social media? This is the primary driver of high-quality leads.
• Live Pricing Calculation: Does the price update in real-time as options are added? Transparency builds trust. Hidden pricing creates friction and causes drop-off.

Under the Hood - Web Infrastructure Scores

Website Performance & Experience 

• Performance: An aggregate score of the site's code efficiency, script execution, and responsiveness.
• Load Time: Measured by "Largest Contentful Paint" (LCP). For high-net-worth individuals on mobile devices, anything over 2.5 seconds increases bounce rates by over 30%.
• Accessibility: A measure of how usable the site is for all people, including those with disabilities (WCAG compliance). This protects against lawsuits and ensures maximum market reach.
• SSL Methodology Grade: Not just having a certificate, but how it is implemented. Checks for strong encryption protocols (TLS 1.2/1.3) to prevent data interception.
• Security Grade: A holistic scan for vulnerabilities, malware susceptibility, and outdated software headers that hackers could exploit.
• GDPR Compliance Score: Evaluates if the site correctly handles user data consent (cookies/tracking), crucial for international sales (European buyers).

Market Dominance - SEO & AIO Scores

SEO (Search Engine Optimization)

• SEO Traffic: The estimated number of monthly organic (non-paid) visitors reaching the site via Google/Bing.
• SEO Keywords: The number of specific search terms (e.g., "fastest center console boat") for which the website ranks in the top 100 results.
• SEO Authority Score: A 1-100 metric predicting how likely a website is to rank. It is based on the quality and quantity of backlinks.
• SEO Referring Domains: The number of unique external websites linking back to the boat builder. This is a primary trust signal to search engines.

AI Search Metrics (The New Frontier). As search shifts from Google to ChatGPT/Gemini, these metrics track your brand's presence in Large Language Models (LLMs).

• AI Visibility: The percentage of times your brand appears in AI-generated answers for industry-relevant prompts (e.g., "What are the top high-performance catamarans?").
• AI Audience: The estimated search volume of the prompts where your brand is successfully mentioned. This measures the potential reach of your AI presence.
• AI Mentions: The raw count of times your brand is cited or recommended by name within AI responses across major platforms (ChatGPT, Perplexity, Gemini).